Carbon Offsetting. Offset Ethically and Avoid the Pitfalls of Greenwashing.
Carbon offsetting is the practice of compensating for your organisation’s greenhouse gas (GHG) emissions by investing in projects that remove or reduce emissions elsewhere. This can include activities like reforestation, renewable energy generation, or methane capture, initiatives that are intended to balance out the emissions you produce.
For organisations working toward Net Zero or carbon neutrality, offsetting can be a valuable part of your strategy, but only after you've taken clear steps to measure and reduce your emissions.
At Carbon Sense, we believe offsetting should never be used as a substitute for action. Instead, it should complement a robust carbon reduction plan.
Becoming carbon neutral starts with understanding your current impact and committing to science-based targets that align with government goals.
We recommend a four-step approach to offsetting responsibly:
Carbon Sense will help you every step of the way, from carbon footprinting to identifying trustworthy, ethical offsetting projects.
We carefully evaluate and qualify all offsetting initiatives before purchase, with a preference for local and UK-based projects wherever possible.
We only partner with organisations that meet the highest standards to ensure your investment makes a real, measurable difference, and helps you avoid the pitfalls of greenwashing.
Whether you're aiming to meet procurement requirements, stakeholder expectations, or internal sustainability goals, we can help you offset ethically and legitimately.
Get in touch to discuss how Carbon Sense can support your carbon offsetting strategy.